https://marketingexamples.com/copywriting/tips. Write with your eraser. Don't exaggerate. No one cares what you can do. Everyone cares what you can do for them.. Avoid the passive voice. Don't kill your personality. Use understandable words. Find the tension. Write how you talk. Avoid “contained” titles. Write something that pulls your reader down your page. Write scannable copy. Stories make you memorable. More periods, fewer commas.. Kill adverbs. Kill adjectives.. Think slippery slide. Fence sitters don't buy. Your first line is crucial. Copywriting is selling