You market to make a change. Tell them a story they want to hear, about a change they can believe in, and solves a problem they have. Show up regularly, consistently, and generously, for years. People only want what you make based on what it will do for them; how it will make them feel. Bring them belonging, connection, peace of mind, or status. Sell feelings, status, and connection, not tasks or stuff. Talk about your transition—from who you used to be to who you became. Explain how people are now and who they can be. People will benefit from your work if you get out of your own way and market it