What makes people download and use?. Not just writing. Problem: People forget things they want to remember. People may not want to remember more, but people do want to stop forgetting. Solving: People forgetting. Landing page. Forgetting things stinks. Pictures speak a thousand words. Portray someone forgetting in the thumbnail. Why? Quick, easy, organized. How? Days, lists, things. People can use both Twos and ... (Evernote, Bear, etc.). Not a notes app, we are writing pieces of our life down. Write your memories on days. How do you #usetwos?. How do you remember your things?. Every day you can write things down you can remember for the rest of your life. Tiers:. Twos Write. Twos Remember. Twos Share (collab/social posting). What are people using to remember things?. Figure out the button. Stop forgetting Today. Start remembering Today. Start writing Today. Videos = entertaining. Remember challenge. Writing challenge. All informative videos must be related to forgetting things