Writing things on days and lists. Help them understand the value with the Pro features rather than giving them a free trial. Free account for syncing. Free/Basic/Write: Fastest way to write things down. Sync, username, newsletter, support. Account/Twoser tier. Pro/Plus/Custom/Remember: Easiest way to remember the things you write down. Styles: bold, underline. Remembering: Tasks, reminders, on this day, photos. Organize: sublists. Communicate how it will occur: Twos seconds. Quickest and easiest way to write things down. Why would I use it? Quick, easy, and organized. Look at competitors (Evernote, Notion) tier names. Would marketing be easier and more effective with a consistent message?. Why is it quick/easier/more organized?. Your personal information. How much does it cost?