When it comes to branding, consistency is everything.. Step 1: Brand Story. Brand stories wrap up a company’s vision, mission, and core values in one nice little package.. Twos Brand Story: Remember and share your life experiences by recording them in Twos. Twos gives people a quick, easy, and organized place to write anything down. Stop forgetting your thoughts, memories, daily activities, tasks, family recipes, etc. all from one place. Make real and lasting relationships with people over the information and memories they have to share. Twos brings back the enjoyment of writing things down. . Step 2: Twos Logo(s). Step 3: Colors. Green: #66cc99. White: #FFFFFF. Black: #000000. Step 4: Font. Cabin Semi-Bold. Step 5: Brand Voice. Words we like. Words we don't like. Step 6: Image and data visualization. Solve a single problem - If multiple answers to multiple questions can be answered with an image/video/gif it may become confusing, complicated, or difficult to understand. . Optimistic illustrations with softness, curves to achieve an inviting and engaging experience.. Simple, neat, understandable graphics that feel welcoming and happy.. Use natural light whenever possible.. Throwing “Twos“ whenever possible.. Unobstructed view of the logo.. When sharing data, look out for cases of outliers like 0.. Conclusion. Don't send mixed messages when it comes to your brand. If you find your brand is not working, fix it! A brand style guide should be an ever-evolving document.