My target customer will be?. The problem my customer wants to solve is?. My customers need can be solved with?. Why can’t my customer solve this today?. The measurable outcome my customer wants to achieve is?. My primary customer acquisition tactic will be?. I will make money by?. My primary competition will be?. I will beat my competitors primarily because of?. My biggest risk to financial viability is?. What assumptions do we have, if proven wrong, what cause this business to fail?