Like having a GPS on your car. You can pick whichever route you would like. Executive summary. Summarizes the key elements of our business. Shows the significant financial opportunity. Makes them want to know more. Include the following. The problem . The solution. Our target market. Our competition. An overview of the business model and team. Business goals for the next 1,3,5 years. Financial highlights. When/How investors will receive a return on investment and how much they can expect to receive . Company description. Mission Statement, Vision, Goals. Overview of the industry and how we will be competive. Our target market. Products or services. The nitty gritty of what we're selling and how our product solves it. Written from the perspective of the customer. benefit heavy. Includes pricing strategy and methodology. Marketing Plan. Thorough description of our customers and how we will reach them. Different categories of customers. Outline the positioning of the product. Review strengths/weaknesses of our competitors. How much market share we can legitimately gain. Barriers to entry. Distribution of our product to customers. Estimate forecast of sales and revenue figures. Operations . Daily operation of your startup. Describe your system of delivery to the customers. The technology that backs it up and where it is stored. Backup systems in case of disruptions or hackers. Trademarks, patents, . Hiring plans, compensation, etc.. Outline how customers will pay you. Management/Organization. Detail the management team with job titles, prior experience, qualifications, etc. . Board of directors and advisory board. Outline overall direction of the organization. Adding departments or organizations. Startup Expenses/Capitalization. Business plan is all about numbers. Focused on the capital needed to open up the business. Capital needed to operate the company (financial plan). Businesses financial goals and capitalization we will need for the first 3-5 years of operations. P/L Statement. Balance Sheet. Cash Flow statement. All figures will be based on assumptions since we are pre-revenue. Describes the capital the business will need and how we will use it to grow the business along with milestones we expect to reach with that capital. Give ROI information and potential exit strategies. Appendicies. Supporting materials. Purchase Orders. Letters of intent. URLs, Trademarks. Resumes. Press. Market research. Assets that can be used as collateral