Have you been with any companies from the ground up?. Never launched an app. What should we be doing?. User testing. Seek people out, get ahold of people. Find people who have launched app and have achieved some sort of success. Get it in front of more people. Use all feedback to figure out who to target. Moms could be a good niche. Get it out to more receive more feedback. Get into as many hands as possible. Getting feedback should be our primary focus. Ask users: What works well? What doesn’t work well? What would be on your wishlist of features to add?. Don’t implement everything they ask for. Www.Usertesting.com. Grass roots. Think of creative ways to get in front of the most people. Social media. Mom bloggers. Bloggers. LinkedIn to reach out to people. Post on LinkedIn with a link and a sentence with what you do and what you are looking for to do user studies and receive feedback. Talk to as many random people as possible and gather feedback and who the idea helps the most. Should we apply to accelerators?. Yes. Don’t need to be local for them. Figure out what they are looking for. See what the application requires. Definitely start applying. Should we talk to investors?. Investment requires traction. You’ll need the number of DAUs for proof