Character of the entrepreneur. ‘Bet the jockey, not the horse’. The entrepreneur is more important in the funding decision than the business itself. Angels invest in people. The quality of the founding team. The initial bet they are taking is really about you. Investors must know you, like you, and trust you before they will fund you.. Fundraising is a sales process. They are buying trust in you that you will build a large business that will be valuable. Entrepreneurs must demonstrate three essential qualities to win investors over. . . . . Red Flags and deal breakers for investors. . .