Chapter Twos - The three C’s that investors seek and the dealbreakers that will make them run
by Joe · 11 things on Twos
- Character of the entrepreneur
- ‘Bet the jockey, not the horse’
- The entrepreneur is more important in the funding decision than the business itself
- Angels invest in people
- The quality of the founding team
- The initial bet they are taking is really about you
- Investors must know you, like you, and trust you before they will fund you.
- Fundraising is a sales process
- They are buying trust in you that you will build a large business that will be valuable
- Entrepreneurs must demonstrate three essential qualities to win investors over
- Red Flags and deal breakers for investors