As a brand it’s important to determine something your customer wants.. Invite your customer to something that they want. Focus on one simple desire and then let subplots do the rest. Conserving financial resources. Choose a desire RELEVANT to their survival. Define your customers desire. Define a specific desire and help people achieve it. Gives your story clarity and definition. . The story starts with the hero wanting something. . Don’t clutter the story by diluting the hero’s desire with too many ambitions. Building social networks. Conserving time. Do not be so vague people can’t understand what your company does. Building your Storybrand. This can be beneficial for a company which can solve many problems. Communicate it simply. Open a story gap. A purpose for them to engage. Feature it in your marketing materials.. Gaining status. Accumulating resources. . Define something simple and relevant your customers want and deliver on that promise.. . . The innate desire to be generous. . . . . Mystorybrand.com. The desire for meaning