Contagious: Why Things Catch On https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587. Start with Why: How Great Leaders Inspire Everyone to Take Action https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too https://www.amazon.com/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X. Made to Stick: Why Some Ideas Survive and Others Die https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content https://www.amazon.com/Everybody-Writes-Go-Creating-Ridiculously/dp/1118905555. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less https://www.amazon.com/dp/0071819894. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer https://www.amazon.com/dp/1119610141. One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days https://www.amazon.com/dp/195066547X. Building a StoryBrand: Clarify Your Message So Customers Will Listen https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329. Brand Storytelling: Put Customers at the Heart of Your Brand Story https://www.amazon.com/Brand-Storytelling-Customers-Heart-Story/dp/0749490470. Permission Marketing: Turning Strangers into Friends and Friends into Customers https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360/. The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure https://www.amazon.com/Marketing-Book-Business-Think-Measure/dp/1725617277/. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X. POP!: Create the Perfect Pitch, Title, and Tagline for Anything https://www.amazon.com/POP-Create-Perfect-Tagline-Anything/dp/0399533613. How Brands Become Icons: The Principles of Cultural Branding https://www.amazon.com/gp/product/1578517745