User research tips
by Parker · 26 things on Twos
- Know what is most important and what people use
- Based on user interviews track what features are most needed
- See what features users even care about or need
- Track what buttons are being used
- If the customer has an idea, ask why they want it and what would that let them do?
- When talking to customers, ask questions, listen, don't interrupt, be quite
- Talk to customers that hate it. They will be able to tell you what you are doing wrong and how to improve it
- When you finally get someone on the phone to talk about your product, remember to shut up
- Tell them you are testing the app, not them
- What to do:
- Watch their screen to see what they do
- Don’t answer any questions
- Give them a task
- See what they are confused by
- See what buttons they are using
- Questions:
- What do you use it for?
- What do you need?
- What isn't working?
- What are you confused by?
- What do you struggle with?
- What would you like to use it for?
- What do you wish it could do?
- What do you care about?
- Any ideas for improvement?
- Any ideas for what could be helpful for first time users?