Purple Cow by Seth Godin
by Parker · 7 things on Twos
- You are a post-consumption consumer. You have everything you need, and almost everything you want. Except time
- Remarkable marketing is the art of building things worth noticing right into your product or service
- If you’ve got the will, you’ll find the way
- Instead of investing in a dying product, take profits and reinvest them in building something new
- Early adopters are the folks who can actually benefit from using a new product and who are eager to maintain their edge over the rest of the population by seeking out new products and services
- We mistakenly believe that criticism leads to failure
- Being safe is risky