Growth Tactics
by Parker · 4 things on Twos
- Reach out to different groups on facebook and LinkedIn
- Your landing page should prove that you "get" the customer:
1. Where are they now?
2. Where are they going?
3. What stands in their way?
- Pitch: Explain how the world is supposed to work in a utopia. Explain how it works in reality. Explain how it really works in reality. Explain your solution to create the utopia
- Focus on the benefits rather than the features for copywriting