The Dip by Seth Godin
by Parker · 18 things on Twos
- Being the best in the world is seriously underrated
- Winners quit all the time. They just quit the right stuff at the right time
- The dip is the long slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path
- The dip creates scarcity; scarcity creates value
- The people who set out to make it through the dip, those are the ones who become the best in the world
- It’s the incredible difficult challenges that give you the opportunity to pull ahead
- You get what you deserve when you embrace the dip and threat it like the opportunity that it really is
- The real success goes to those who obsess
- If the journey you started was worth doing, then quitting when you hit the dip just wastes the time you’ve already invested
- If you can’t make it through the dip, don’t start
- Superstars command far more than their fair share of income, respect, and opportunity because there are very few other choices for a customer or an employee seeking the extraordinary
- The dip is your greatest ally because it makes the project worthwhile and keeps others from competing with you
- You need to quit all the cul-de-sacs that aren’t going anywhere and don’t offer you the same opportunity
- Quitting the stuff you don’t care about or the stuff you’re mediocre at frees up your resources to obsess about the dips that matter
- Don’t play the game if you realize you can’t be the best in the world
- Selling is about the transference of emotion, not a presentation of facts
- Never quit something with great long term potential just because you can’t deal with the stress of the moment
- If it scares you, it might be a good thing to try