The people who set out to make it through the dip, those are the ones who become the best in the world. Winners quit all the time. They just quit the right stuff at the right time. It’s the incredible difficult challenges that give you the opportunity to pull ahead. The dip creates scarcity; scarcity creates value. The dip is the long slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path. You get what you deserve when you embrace the dip and threat it like the opportunity that it really is. Seth Godin. Being the best in the world is seriously underrated. If you can’t make it through the dip, don’t start. Never quit something with great long term potential just because you can’t deal with the stress of the moment. The dip is your greatest ally because it makes the project worthwhile and keeps others from competing with you. Selling is about the transference of emotion, not a presentation of facts. The real success goes to those who obsess. Don’t play the game if you realize you can’t be the best in the world. If it scares you, it might be a good thing to try. If the journey you started was worth doing, then quitting when you hit the dip just wastes the time you’ve already invested. You need to quit all the cul-de-sacs that aren’t going anywhere and don’t offer you the same opportunity. Superstars command far more than their fair share of income, respect, and opportunity because there are very few other choices for a customer or an employee seeking the extraordinary . Quitting the stuff you don’t care about or the stuff you’re mediocre at frees up your resources to obsess about the dips that matter